The idea is about a CMS system that makes it easy for the user to create and manage their website's content. The CMS allows the user to directly edit content files in a GitHub repository through its user-friendly interface. This same repository holds the source code for the website, which is built using NextJS. The website's code includes API functions that fetch dynamic data from a database or authorize users.

The CMS takes things a step further by automatically generating a CloudFormation template, which can be uploaded to the user's AWS account. This template sets up the backend infrastructure for the website, including the database and authorization configuration. By using this template, the user can quickly and easily set up the backend for their website without having to worry about managing the infrastructure themselves.