Seeking your expert opinion on a situation where you built a product after performing market research on 6 potential customers and once you complete the MVP and go back to them for feedback, they love the product but it's very hard to convert them into customers only because they don't have the authority to use the software on their own? Let me tell you it's a B2B SaaS tool for enterprises. They are also reluctant to introduce you to the management. My head spins on such situation. Please share your experiences and advice.
Thank You.