I remember the first time I saw a Twilio demo for sending SMS in at an event in NYC. It was beautiful and simple.

I just tried to add SMS to an app recently, and I must say, tis not sweet as it was before. I think I even have to wait for some months, get some approvals blah blah just to send SMS using Twilio.

How and when did this happen? It is quite a terrible and arduous process now.