When thoughtful technical writing could lead to speaking gigs, job offers, and meaningful connections?
But in 2025, the landscape has shifted dramatically:
- LinkedIn's algorithmic feed heavily favors short-form "broetry" over substantive technical content - Twitter/X has become a battleground of AI-generated hot takes - Medium is drowning in SEO-optimized tutorials that all say the same thing
Unless you're already established or willing to play the AI-SEO game, it feels impossible to build genuine readership for a technical blog in 2025.
Yet part of me wonders if I'm just being cynical. Maybe there's still value in writing for its own sake? Or perhaps there are distribution channels I haven't considered?
For those still maintaining personal blogs: How do you find readers? Where do you share your content? And most importantly - why do you keep writing?