I'm working on a service that targets mainly EU companies/businesses. I have either the option to get servicename.eu or euservicename.com

I know the .com is king, and I always prefer to get .com for non-personal projects. However, I don't have much experience targeting primarily EU markets, so I'm not sure how common it is for EU businesses to be familiar with .eu domains.

Can anyone share their experience with .eu domains? Is it as popular as .com for EU or just a niche TLD created for the sake of consistency?