I've been looking into building a comparison site for a certain kind of service. The service is well-established, and commoditized; nothing innovative.

I was initially surprised that there isn't an aggregator out there for it. But now I'm starting to wonder if there's a reason no one's doing it: because everyone is now looking up the answer using ChatGPT & co.

The data for this product rarely changes - whether it's pricing, availability, or product offering. Which means people don't have to worry about the AI answers being out of date. Very unlike the hotel booking comparison sites, which are still thriving.

I probably won't have much special insight, compared to an AI. I'm just a casual user of this service.

The only benefit for my hypothetical comparison site would be the filtering/sorting UI. Problem is, it would be hard to nail it, so asking ChatGippity might be better anyway.

What do you guys think? Is it still worth launching comparison sites these days?

And yes, I already asked Claude about this; it said don't bother - but I don't trust its answer because this topic isn't discussed much online.