1 month ago
Mon Jan 5, 2026 8:18am PST
Show HN: Spectra – Visuals should be infrastructure, not manual work
Marketing visuals are stuck in 2010.

Copy gets versioned. Data flows through pipelines. Code deploys automatically. But visuals? Someone's still in Figma resizing assets and copy-pasting translations.

Spectra treats visuals as infrastructure.

- Define a template once with variables (text, images, locales, themes) - Generate all variations programmatically - Output is deterministic — same input, same result - API-ready for automation pipelines

There's an AI layer (Iris) for template modifications via natural language: "add German locale" or "create dark mode variant."

But the core is structured generation, not generative AI magic.

Built for teams shipping high volumes of App Store screenshots, ads, banners — anywhere consistency at scale matters more than pixel-level creativity.

Site: https://spectra.fm

Live on Product Hunt today: https://www.producthunt.com/products/spectra-fm?launch=spect...

Would love feedback — especially pushback on the approach.

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